M&S - 'SHWOPPING' - (2016)
Format: Digital / DCP
Director: Paul Surety
Production Company: Surefire Communications
SYNOPSIS:
Featuring Joanna Lumley, this piece for M&S helps to highlight Oxfam and Marks & Spencer's commitment to give unwanted clothes a second life.
PRODUCTION:
Shot on location in London, UK, this piece has a naturalistic, composed quality and utilised both static and handheld camera techniques.
Originated digitally, the piece was shot spherically with Zeiss Super Speed lenses for a final aspect ratio of 1:85:1