M&S - 'SHWOPPING' - (2016)

Format: Digital / DCP

Director: Paul Surety

Production Company: Surefire Communications

 

SYNOPSIS:

 

Featuring Joanna Lumley, this piece for M&S helps to highlight Oxfam and Marks & Spencer's commitment to give unwanted clothes a second life.

 

PRODUCTION:


Shot on location in London, UK, this piece has a naturalistic, composed quality and utilised both static and handheld camera techniques.
 

Originated digitally, the piece was shot spherically with Zeiss Super Speed lenses for a final aspect ratio of 1:85:1